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Kestrel®
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Programmes

Three ways in. All of them the same process.

The difference between these is how long we run the framework for and how much of it gets implemented with you in the room. It is not a better and worse version of the advice.

The Intensive

One focused day. We find the bottleneck and you leave with a ninety-day plan you could hand to someone else.

Investment
£2,500one-off
  • Full diagnostic before the day
  • Six-hour private working session
  • Written ninety-day action plan
  • Thirty-day follow-up review
  • Specialist network on call
Apply
Most chosen

The Engagement

Six months of private advisory built around the full five-phase system, start to finish.

Investment
£12,000six months
  • Weekly ninety-minute sessions
  • All five phases implemented
  • Same-day async access
  • Specialist network on call
  • Quarterly reset review
Apply

The Partnership

Twelve months for operators past £2m. Board-level input from someone who already knows the business.

Investment
£30,000twelve months
  • Everything in The Engagement
  • Monthly in-person session
  • Board-level strategic input
  • Direct line for urgent decisions
  • Private peer group
Apply

All fees exclude VAT. Payment in instalments across the term is available on the six- and twelve-month programmes.

In every programme

What does not change with the price.

The cheaper programme is shorter. It is not thinner, and it is not run by somebody else.

The principal, throughout

Every session on every programme is run by Rowan. There is no associate tier and no delivery team, which is also why the client cap exists.

The full diagnostic

Even the one-day Intensive starts with the same audit of positioning, offer and sales clarity.

Written, not remembered

Every session ends in a written summary with the decisions made and who owns the next move.

Specialist network on call

Pricing, sales systems, brand and hiring, brought in for a session when the question genuinely needs a specialist rather than a generalist with an opinion.

The sequence

The same five phases, every time.

The Intensive compresses phases one and two into a day and hands you the rest as a plan. The Engagement runs all five. The Partnership runs all five and then stays for the year that follows, which is the year most of the compounding actually happens in.

  1. 01

    Diagnose the real bottleneck

    Positioning, offer and sales clarity, audited until the actual constraint is named.

    Weeks 1–2
  2. 02

    Reposition for the buyer you want

    A clearer buyer at a higher price. Revenue per client moves before anything else does.

    Weeks 3–4
  3. 03

    Build the authority engine

    A weekly publishing rhythm built on what you already know.

    Weeks 5–8
  4. 04

    Tighten the sales motion

    Fewer calls, better-fit buyers, less distance between first contact and signature.

    Weeks 9–14
  5. 05

    Install the operating rhythm

    Weekly numbers, monthly reviews, quarterly resets. The dull part that makes it stick.

    Week 15+

Before you apply

When we are not the right answer.

  • You are under £150k a year. There is not yet enough revenue for a repositioning to move, and you would be paying us to tell you to go and sell.
  • You want the work done for you. We make the decisions with you and you execute them; there is no delivery team behind this.
  • You need it fixed this month. The framework runs on weeks, and the parts that compound run on quarters.
  • You have already decided what the problem is and want help executing it. That is a good brief for a contractor and a poor one for an advisor.

None of that is a polite no. If one of them is true, say so on the application and we will tell you what we would actually do in your position.

Thirty minutes. One bottleneck. No pitch.

We name the single constraint holding revenue back and give you the next move, whether or not you ever work with us.

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