Dev Nandra
Pricing & packaging
Fifteen years in commercial strategy; rebuilt pricing for two Series B businesses.
About the practice
A small practice, on purpose.
Kestrel is one advisor and a bench of specialists. It has been that shape since 2016 and the plan is for it to stay that shape.
“Most coaching sells motivation. Operators do not need motivation. They need clear thinking and an outside view that holds when it is inconvenient.”
Twelve years operating businesses before advising them — two of them owned, one of them sold, and one that did not work and taught considerably more than the other two. Eight years advising founders past their first million.
2.8×
Average growth multiple
80+
Private engagements
12/qtr
Client cap, held
How the practice works
Four things that have not changed.
- 01
Twelve clients a quarter
The cap is what makes same-day answers possible. It has not moved in four years and raising it would quietly change what you are buying.
- 02
Published fees
Every number is on the programmes page. A call spent working out whether you can afford it is a call neither of us wanted.
- 03
No cohorts, ever
The moment this becomes a group programme it becomes a curriculum, and a curriculum cannot be built around your particular constraint.
- 04
A straight no
Roughly a third of applications get one, with the reason attached. A wrong-fit engagement costs you six months and costs us a reference.
Specialist network
The bench, and when it gets used.
Brought into a session when the question needs a specialist rather than a generalist with an opinion. No extra fee on any programme.
Tom Beckett
Sales systems
Built three sales teams past £5m of recurring revenue.
Adam Rahman
Brand & positioning
Twenty years a creative director, the last eight of them freelance.
Greg Fenwick
Hiring & operations
Fractional COO across six portfolio businesses.
Thirty minutes. One bottleneck. No pitch.
We name the single constraint holding revenue back and give you the next move, whether or not you ever work with us.