What actually changed, and how long it took.

Training & education

When cutting the offer in half doubled the price

A course business with eleven products and no clear buyer. We removed nine, rebuilt the positioning around the one that compounded, and stopped competing on price entirely.

3.6×Revenue

9 monthsTimeline

Professional services

Fewer clients, better clients, a shorter week

A consultancy taking every enquiry that arrived. We set a floor, published it, and rebuilt the sales motion around the work that was actually profitable.

2.1×Revenue per client

6 monthsTimeline

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Software

The pricing page was the product problem

Three tiers nobody could tell apart and a sales team apologising for the middle one. Repricing came first; the roadmap argument resolved itself afterwards.

1.9×Average contract

5 monthsTimeline

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Manufacturing

Selling the outcome instead of the machine

A family business quoting on specification against importers quoting on price. Repositioning around installed cost over ten years moved them out of that comparison.

2.4×Order value

11 monthsTimeline

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Agency

Turning the referral engine back on

Good work, no visibility, and a pipeline entirely dependent on two contacts. A weekly publishing rhythm rebuilt inbound over two quarters.

3.1×Inbound enquiries

8 monthsTimeline

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Healthcare

A waiting list is a pricing signal

A clinic with a six-week wait and prices set in 2019. We raised them, published them, and used the wait as the reason rather than apologising for it.

1.7×Revenue

4 monthsTimeline

These are illustrative write-ups for a concept demo, not real engagements. On a live build each of these would carry a named client, a signed-off figure and a quote from the person who lived it — and nothing here would go up without all three.